A fresh and fast take on the standard zoom, the Hasselblad XCD 35-100mm f/2.8-4 E is a 28-76mm-equivalent lens for the mirrorless medium format X system.

Covering wide-angle to portrait-length fields of view, and featuring a bright f/2.8-4 maximum aperture range, this zoom is an ideal single lens for everyday shooting and working with subjects ranging from vast landscapes to environmental portraits. Featuring a useful zoom range, this lens is ideal for photographing everything from landscapes to city scenes to portraiture. Also, its bright f/2.8-4 maximum aperture range offers good control over depth of field and is suitable for working in low-light conditions. An upgraded focus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance. This internal focusing design also benefits manual focus operation for smoother, more predictable handling. Streamlined metal lens barrel includes dedicated focus and zoom rings along with an assignable control ring, which can be set to adjustment shutter speed, aperture setting, ISO, EV, or even the subject type when used with the X2D II's subject detection mode.